Design to be Seen. So, what makes a great design? A great design has a point of view. A really great design will make a clear statement.
It will be unique in a way that doesn’t necessarily mean it stands out, but it will be clear that it has something to say. A great design isn’t done by committee. I don’t think you can achieve great design if you have to compromise to please many. Design is best done with one clear vision and an able designer that everyone trusts to bring that vision to life.
A great design is clear, and to a large degree, invisible. A great design should speak for itself and there should never be any question as to what its purpose is. A great design is written as much as it’s “designed.” The words you choose to use in your designs are as important as anything else that goes into it.